Wondering how to get one of those cute blue ticks next to your brand name on Facebook? You are in the right place.

For brands, both emerging and established, getting verified on Facebook is a big deal. Prove you are authoritative enough to get verified as the blue tick will not be distributed to everyone.

Many socialites and businesses with large numbers of followers who want to be verified on Facebook never do. So, earning that coveted blue tick will lead you to elite status that customers are sure to appreciate. Cover photo
Continue reading on how to get your Facebook Page validated, why validation is important, and how to increase your chances of getting and keeping a validation.

What is Facebook verification?
Facebook validation is the process of validating a Facebook page. A blue verified badge on the page means that Facebook has verified that your profile really belongs to a public figure, creator, or specific brand, and not a fan or scam.

Verified badges on Facebook (and Instagram) appear next to your Page or account name, both on your profile page and in search. For example, not to brag, but your Facebook page is verified with a blue badge.

AdEpresso Facebook page with blue verification badge
Facebook’s verification team reviews all applications to determine if the account can get the votes that so many people are looking for.

Why is my Buy Facebook page verified?
If you or your company have achieved a high level of influence and authority, the main question is why you don’t get your page verified.

The first obvious reason for getting certified on Facebook is the reputation and credibility associated with it. Looking at the blue checkmark next to your account, people consciously or unknowingly recognize that you are well established enough to be confirmed.

Confirmation badges prove that many people know you, are looking for you, and are trying to pass you a fake account.

Hootsite Facebook page with a blue confirmation check next to the profile name
In other words, the checkmark acts as a directly visible social proof.

Confirmation badges make it easy for prospects and customers to find and follow real pages and get up-to-date and accurate information about your brand.

Without a badge, it can be difficult to tell if a Facebook page is genuine. Therefore, it is essential to be able to distinguish between official accounts, fan accounts, similar brands, and fraudster accounts.

But there are other reasons why Facebook Verified Badge is more than just an extension.

For example, Hootsuite and AdEspresso have several Facebook groups for special purposes such as support and learning. So when your Facebook audience searches for “Hootsuite” or “Ad Espresso,” it helps to find the more general official pages at the top of the search results individually.

The official AdEspresso page with a blue checkmark in the search results, above the AdEspresso University Facebook group without a checkmark
Finally, Facebook Verification gives you early access to some new Facebook features that aren’t yet available for all accounts. Therefore, you can outperform competitors who may not have the same access rights. How to check your Facebook page
Facebook’s authentication process depends on your business page and personal profile.

To verify your personal profile (certified or celebrity), you must complete the same form linked below. You will also need to upload a copy of official government-issued photo ID, such as your passport or driver’s license.

This section describes how to authenticate a Facebook business page.

Step 1: Access the authentication request page
To consider Facebook Authentication, you must complete and submit this request form. Screenshot of Facebook Verification Request Form 1
Source: Facebook

Since this is a business page, select the page under Authentication type.

Then click Select Page to check the drop-down list to find your business page in the list. Please note that to submit this form, you must be logged in as an administrator of the Business Manager account.

Step 2: Select the correct category for your account
Properly categorizing your account is important because it helps Facebook determine if you have a relevant influence in a particular industry to ensure verification. So be sure to select the appropriate category and country in which your business operates.

Facebook verification request form – category list
Source: Facebook

Step 3: Attach identifying documents
Facebook needs rock-solid proof that you are exactly who you say you are. So the next step is to upload pictures of identifying documents.

Facebook verification request form — attaching documents
Source: Facebook

As you can see above, for a business Page verification, you’ll need to attach a copy of your company’s phone or utility bill, certificate of formation, articles of incorporation, or tax exemption documents.

Step 4: Explain why you’re pursuing verification
This is a critical step in receiving the blue verification badge from Facebook. You must provide a compelling reason for why you’re seeking verification.

Facebook verification request form – providing a reason for verification
Source: Facebook

Here are some sample reasons why your business need to get verified on Facebook:

We have a large following across multiple platforms, and there are many fan accounts. We need our audience to instantly know that this is the official account so there’s no confusion.
As a renowned business publication, we’ve been featured in several media outlets and considered an expert in our niche. Verifying our Facebook account will help us maintain credibility and help our audience find us easily.
We’re a large corporation with many franchise branches and verifying the core brand account will help our customers view it as the central source of branded information.
To boost your odds of getting verified, be specific about how the blue badge could benefit both your business and Facebook’s users.

Step 5: List your other social media accounts and add comments
Link to your other social media accounts. Perhaps your business is verified on Twitter, so you can leverage that verification on Facebook, too.

Facebook verification request form – listing other accounts
Source: Facebook

Feel free to add any additional comments that you’d like Facebook to consider at this point.

Step 6: Send the request and wait for a decision
Finally, review all the information you’ve entered, and when you’re ready, click Send. then waits “After your application has been reviewed, you will receive a notification letting you know if your account has been approved,” Facebook says. If your request is rejected, you can submit a new request after 30 days.

There is no specific time frame in which you can expect to receive a response. You may receive a response within 48 hours or it may take 45 days or more.

Verification for large businesses and multinationals may take longer, as the Facebook team may have to dig deeper to manually review supporting documents to verify the authenticity of the claim. In the event of a refusal, please provide additional information that may be useful on your next attempt.

Why can’t I check my Facebook page?
Facebook often rejects verification requests, even if the business page fits the bill. Here are some common reasons for rejection and how to get things right:

1.1 There is a problem with the document you sent.
There may be some issues with the document you send that prevent it from being confirmed.

For example, the document looks like this:

Not Allowed Types-See here for more information on how to upload official documents correctly.
Self-submitted documents: Facebook requires a document with an official signature or seal.
Must be cloudy, low resolution, outdated, invisible, or damaged. Make sure you scanned the document in high resolution.
Do not include the full address of your business. Unsupported language.
Facebook Verification Request Form – Supported Languages
Source: Facebook

2. Business information does not match
This obsession with detail is the name of the game.

For example, your application may be rejected if the business name listed in Facebook’s business settings is different from the name in the submitted document. In this case, either update your company name in your business setting or submit a new document that matches your business name with the name in your business setting. Keep the following in mind:

Your company website and email domain must match.
Your website should have your company name and logo.
Your company name must be included in your submitted documents. For example, if the utility bill does not have the name of the company, it will be rejected.
Your documents should include your registered office address and business phone number. 5 tips to increase your chances of being seen on Facebook
Here are some of the best ways to increase your chances of being seen on Facebook:

1. Create a complete profile and post regularly
You must fill out the entire Facebook profile. This means you must have a profile and cover photo, a detailed section about the company, a link to the company’s official website, mission statement, contact information, and more. Don’t leave spaces. Make sure your account is active by posting regularly. If you post every few months, Facebook probably won’t bother approving you.

2. Provide a clear reason why your business needs approval
The more strongly you advocate getting a blue badge, the more likely you are to be approved. Review the sample reasons we shared before and actually talk about it in the application form

The post How to Verify a Facebook Page in 6 Easy Steps appeared first on Ericplatteau Social Media Marketing.