If you’re using Twitter for business, you may be wondering what it takes to be authenticated on Twitter.

I’ve seen accounts that have been confirmed on Twitter. There is a blue badge with a white checkmark. Twitter users can only receive this official badge after manually verifying and verifying their Twitter account. In fact, it’s similar to Instagram validation.

When you get verified on Twitter, that signals to users that your profile is credible and authentic.

Many different accounts can be considered for verification. That includes accounts used by businesses, politicians, celebrities, musicians and artists, influencers, journalists and more.

In May 2021, Twitter announced a new verification program after pausing the original application process in 2017 following a scandal that involved a white supremacist’s account getting the badge.

In this article, we explain:

What Twitter verification is and why it’s important for marketers
Twitter’s new verification program
What you can do to get verified and stay verified. And if you’re trying to build a real reputation on Twitter, you definitely shouldn’t
What does Twitter authentication mean?
The blue Twitter verification badge indicates that the platform recognizes your account as authentic, trustworthy, genuine and interesting to the general public.

Not sure what a “real” Twitter account means? This means that you are not impersonating, manipulating or spamming anyone. It also does not violate copyright or trademark law. Only Twitter can verify your account and add a blue badge to your profile. Third parties cannot. And you certainly can’t add it yourself. (This will stop you. Learn more about what not to do below.)

Here are some additions to Twitter authentication:

Approval does not mean approval. A blue badge only means that your account is trusted by Twitter.
The official seal of approval always appears in the same place. Verified accounts always have a checkmark next to their username on their profile and the tweets they send. It also appears next to the username in search results.
Twitter’s officially approved icons always look the same. Badges always have the same shape and color.
A large Twitter following is not a reason to be verified.
What is a verified Twitter account for?
There are several reasons why Buy Twitter verification process is worth going through:

Verified status builds credibility. Users know immediately that your account is not run by bots or impersonators. This shows that your account offers real value. A blue verification badge is a sign that you are not spamming, manipulating or cheating your followers.
This shows that your account is of interest to the public. And this can lead to an increase in the number of followers.
Who can be verified on Twitter?
As of May 2021, anyone can now apply for verification — but not everyone will be approved.

Twitter’s new criteria specify that accounts from these six categories are eligible for verification:

Companies, brands and organizations
Entertainment (includes digital content creators)
News organizations and journalists
Sports and esports (gaming)
Government and political figures
Activists, organizer and other influential individuals
Twitter states that sometime in 2022, they will open up the verification program to new categories, including academics, scientists and religious leaders.

Minumum follower count requirements have been adjusted and now differ between regions to make the verification process “more equitable across geographies.”
The updated verification policy also includes a new definition of a “complete account” (required to get verified). A complete account is now one that has all of the following:

A verified email address or phone number
A profile image
A display name
How to get verified on Twitter
Twitter’s new self-serve verification application is available to all Twitter users on the Account Settings page on desktop and in the mobile app.

Simply head to the Account information page in Settings and scroll down to Request verification:

Twitter Accounts setting screen with highlighted “Request verification” option

Source: Twitter

Then, follow the prompts to submit your application for review. Applications are reviewed by individuals using certain automated verification processes. Twitter also plans to include an in-app demographic survey to gauge the fairness of the verification program.

9 ways to increase your chances of getting verified on Twitter
While you must meet all of Twitter’s eligibility criteria to be verified, here are some steps you can take to build your account’s credibility before signing up. By following these tips, you can also increase your followers on Twitter!

1. Make sure your account is active
Don’t tweet sporadically. Being active on Twitter is one of the most important ways to increase interest in your brand’s shared content.

For example, Wendy is known for her interesting and cheeky tweets.

And her Wendy’s followers can count on her brand to share her own tweets at least once a day.

In addition to regularly creating and sharing new content, maintaining an active account means:

By liking, tweeting, and commenting, you interact with other users’ content.
Reply to direct messages, quotes, and comments.
Follow other verified accounts and interact with their content. Find new people to follow on Twitter.
Use hashtags to share what’s trending.
2. Make sure to optimize your brand’s Twitter profile
You want your Twitter account to look good and represent your brand. Be sure to enhance your account by writing a short, descriptive bio, including your business website and a link to the company website. Optimized Twitter accounts also use high-quality images for their profile picture and cover photo. Both reflect your brand.

Bonus: Download our free 30-day plan to quickly grow your Twitter account. A daily workbook to help you create a Twitter marketing routine and track growth so you can show your boss real results a month later.

Get your free guide today!
Take it a step further by pinning your tweets. This allows first-time visitors to your profile to see your best or most recent content.

For example, Nike uses its logo for its Twitter profile picture. It uses its slogan for the header photo. Nike’s latest ad campaign is pinned so it is always easily visible to users visiting Nike’s account:

Pinned tweet on Nike’s Twitter page featuring video from “Play new” campaign

3. Start and join engaging conversations
Part of having a credible presence on Twitter comes down to how your brand engages with other accounts. Ask questions, try Twitter polls and mention other verified accounts to bring them into the conversation.

For example, Coca-Cola is showing its commitment to the Black Lives Matter movement by participating in the conversation and using the #BlackLivesMatter hashtag. It’s also connecting with another Twitter user that’s part of the important conversation, the non-profit organization 100 Black Men:

Coca Cola participating in Black Lives Matter movement
4. Keep it real
Buying followers or relying on bots will undermine your account’s credibility — fast. So will posting spammy content.

To appear authentic, credible and reliable, your brand has to be authentic, credible and reliable. Shortcuts are not truncated. Your brand should work.

5. Create a marketing strategy for your brand
Having a clear Twitter marketing strategy can make this a little easier.

Do the following:

Set clear and realistic goals. See what your competitors are doing.
Plan your content calendar.
Track engagement and growth.
Not only will it help you determine if your brand is meeting its goals, but if you strategize, you can keep track of what your audience engages with and publish content on a regular basis.

6. Make sure your tweets are public
Twitter users can change their privacy settings to protect their tweets. But for brands, it limits interaction and engagement. This stops the growth and shows Twitter that your account is not popular with the general public.

Make sure your tweets are set as public to maximize engagement and public conversations with your brand.

seven. Tweet photos and videos
When you only have 280 characters to work with, using imagery and video can help emphasize what you’re trying to say. Plus, adding a high-quality visual component can boost engagement.

Disney, for example, generates excitement for the new Cruella movie by sharing a high-quality trailer on its Twitter account. With an 11 second video sharing the details, less needs to be written:

8. Write well
Any time you write a tweet or a comment, make sure you’ve double-checked it for spelling mistakes, typos and grammatical errors before you hit publish. Sending tweets with errors is not professional at all. And you can’t edit a tweet after it’s been sent.

The way you write is also a way to show the credibility and credibility of your account. Write in a way that reflects the tone and personality of your brand. Be original, be honest and be human!

9. Track engagement with Twitter Analytics
Using Twitter analytics gives you a deep understanding of who is interacting with your brand account. By tracking key analytics like top tweets, new followers, engagement, and Twitter reach, your brand gets qualitative data that shows what content is performing well.

Tracking analytics also give you an idea of ​​the days of the week and the best times of the day for your brand to share and share content

The post How to Get Verified on Twitter: The Essential Guide for Marketers appeared first on Ericplatteau Social Media Marketing.